The Secrets of Pinterest’s Success
There’s no doubt the new social network, Pinterest has hit the Internet with a bang. But why has this social media darling come in with such a big splash? How could anything rival the popularity of Twitter and Facebook? Pinterest is powerful and its formula for success is one that anyone can learn from.
Pinterest is Pretty
Everything about Pinterest is about visual appeal. There is great attention to detail. This is key in any successful venture whether it be online or in a brick and mortar business. People notice when you put the extra effort in to making things look nice and they come back because they feel welcome. They have enjoyed their experience while they are there and want to experience it again. That’s exactly what the creators of Pinterest have done. They have not just created a website; they’ve created an experience for the user. It’s much more than just going to a website, you’re going to experience something. People know when they go, they will leave feeling happy and refreshed.
Pinterest is Useful
While Pinterest is a social networking site, you can use it for much more than that. You can use it as a way to keep organized or plan ahead. In that way, it’s a very useful tool to have. Why has Pinterest caught on so quick? It may be that “usefulness” component that people like. People who use it may feel like when they are on it, they are not just socializing, but also being productive. There is less guilt than hanging out on Facebook or Twitter where nothing productive happens. Pinterest users can flip through recipes and plan dinner or they can even plan the family vacation, a party, or a wedding. This and much more are all commonly planned on Pinterest.
Pinterest is Simple
In a society where things are very complicated, people like simplicity. Simplicity is good. People crave it in our culture. Pinning, the term used for sharing things on Pinterest, takes a single click. How could it be any simpler? No technical knowledge needed. Other businesses can take note of Pinterest’s simple approach. They should make it as easy for the consumer as they possibly can. It’s a smooth way of doing business that puts the customer’s needs first. It looks at the experience as the top goal to fulfill, rather than the end product.
Wondering what Pinterest has up its sleeve and how it has soared in popularity in recent months? There are several reasons and they are something other businesses should take note of so they can learn how to stand out from the crowd, too.
Visit Our Mobile Pioneer Pinterest Board by clicking below or scan the QR Code below with you phone to see our Board.
Ola Uno Corporation Pinterest Wall Board