Understanding How Search Engines Work When most people want to find something on the Internet, whether on Google or Facebook or Bing or YouTube, they use keywords to search for it.  Search engines are the number one way people retrieve … Continue reading →

Keywords and the Sales Cycle Whether you know it or not, keywords play a very important part in your sales cycle.  This is an aspect of keyword selection that is often insufficiently thought about, but crucially important to attracting new … Continue reading →

5 Deadly Google Places Mistakes  With more and more people searching the Internet for local information it has become crucially important for small businesses to maintain a Google Places profile.  If you want to be on the first place of … Continue reading →

Dealing With Negative Google Places Reviews At some point or another, most business owners face the difficult task of dealing with negative reviews and criticism.  The truth is that even the best businesses sometimes have an off day and even … Continue reading →