5 Reasons Your Business Needs Facebook
In today’s fast paced social society you can no longer deny the need for social media, especially Facebook. Facebook has dominated the social cultural movement, and if you do not jump on board of the Facebook bandwagon your business will get left behind.
If this happens, your chance of failure will rise exponentially. People today EXPECT your business to be socially engaged. But you can remedy this. It’s simple, really. It’s free. And it can turn your business into a 180. All you need is to do is embrace Facebook and the new social movement. Here are 5 reasons why:
Customers Will Have Control
Your customers have control over your brand. Your brand will be visible on the social graph, whether you like it or not. What does this mean? It means that if you do not have a social presence… It won’t matter in today’s social society. Customers will still talk about you, and customers will even create social fan pages of your business and brand.
If you want to manage how you are perceived on the social graph, then, you need to incorporate social media into your business’ marketing plan. You need to take charge of your own social destiny.
More and more small businesses are jumping onto the social bandwagon. There is a lot of noise out there, and small businesses need to become more relevant, engaging and have a unique connection with their customers — they need to have dialog with their customers.
Facebook and social media allows you to do this. It allows you to develop that unique bond by helping you engage your customers and connect with them on a more personal level.
It is important to keep your brand relevant and interesting. Allowing people to express themselves via social media does just that.
You can utilize Facebook to create engaging content and to organize local events. Also, you can utilize Facebook, and other social media, as a costumer service communication tool. It allows you to assess your market, and it allows you to get real time feedback.
More and more online websites are connecting their websites to social media outlets. Outlets like Facebook and Twitter.
You can now aggregate social content from your social graph and have it posted to your own website. This brings the conversation to where your brand is.
Also, you can now integrate your own website content and your brand into Facebook… As in, you post a new update on your blog and it gets published to Facebook. And that’s not all. That blog post could also be shared among your customers AND their social graph will see the update on their news feed.
Social integration is nearly limitless, and I could hardly cover every aspect within this short article. But it is very powerful, and is a HUGE reason why you should jump onto the Facebook bandwagon.
Not only has the brand become a social endeavor, but the entire shopping experience has.
For instance, Amazon.com allows you to connect your Facebook to their shopping platform. When you do this, then, you can begin to see popular books, DVDs, and other products among your friends.
It’s pretty much bringing that word-of-mouth to their shopping platform without your friends actually recommending the product to you. But the effect is still the same — powerful viral word-of-mouth marketing.
This is something you can do, too. No matter what product or service you offer.
So, there you have it. Five solid reasons to join Facebook and get your social on!