4 Ways To Connect With Your Customer
Social media has taken the online world by a storm! And the leader of that storm? You guessed it, Facebook.
But how can you use Facebook to connect with your market?It’s simple really. Here, take a look at these 4 strategies which you can use to connect with your customer using Facebook.
Tag Fans in Photos
Facebook has this option where you can tag your friends (or fans) in pictures which you upload. How about uploading some pictures of events or whatnot to Facebook… Then, tagging those people on your Facebook.
Or you can even create some sort of contest or game where people upload photos and tag themselves.
This will do two things. It will create a personal connection between your brand and your customer AND it will enable your customer’s friends to see the tags… This means that your customer’s friends might decide to come and visit your page.
Facebook Events is a feature of Facebook where you can put on and host local events. This helps you connect with your target market, even if they are not on your friends or fans list.
This opens up your Facebook social graph to more than just those that follow you… How? Well, your friends and fans can send the event invites to their entire friends list. So, anyone who is interested in the event can submit an RSVP. This allows you to reach your entire community and targeted market.
Still, the event does not have to be a physical place. For instance, you can create an event which will occur via Webinar or Teleseminar. To be honest, the possibilities with Facebook Events is unlimited.
Exclusive Landing Page
Facebook gives you the ability to create a multitude of landing pages for your Facebook page.
You can create a landing page for first time visitors. This page might encourage the person to “like” your page, or at least a page that is interesting enough that they will come back, again and again.
You can also create pages which are just for members (fans). Instead of being directed to the page’s wall… Do something different. Something that stands out and keeps your customers coming back, again and again.
For instance, you can have a game page or a daily deal page or a special offers page… And so on. Whatever it is just make sure that it’s only available to your Facebook followers.
Be Unique and Update Often
No one likes to read a dull blog. No one likes to visit a dull Facebook page. So, you need to stand out from the crowd. How do you do that?
One way will be to do put a couple of the prior tips into action… Like tagging your fans in photos, or creating special landing pages for your members instead of letting them land on your wall. This is stuff not everyone is doing, and it will help you to stand out.
Lastly, you will want to post often. Don’t just post once a week, or even three times a week. Studies have shown that if you post 8 or more times a week, then, you will get the most response from your fan base.
So, post often!
Well, that’s it. Those are 4 simple and easy ways you can connect with your customers via Facebook.